NHS Clinical Platform | Confidential
An AI-enabled ICU platform associated with 149 clinical hours reclaimed per day.
This confidential engagement focused on an AI-enabled ICU platform. The work addressed how doctors and nurses interpret organ-level clinical data, how the interface distinguishes AI-generated information from manual amendments, and how a family-facing view could support understanding of a patient's condition.
Challenges
The platform needed to represent the condition of each organ clearly while supporting high-pressure clinical decisions. The experience also required an explicit boundary between AI interpretation, clinical data and clinician-authored amendments.
Design Responsibility
I worked through the clinical data model and ICU workflows in detail, defining how organ-level information should be structured, compared and communicated for clinicians, with a separate route for family comprehension.
ChatDaddy
Leading a full UX transformation as the organisation evolved from automation to AI.
I joined an early-stage AI startup as Chief Experience Officer to establish design as a strategic function rather than an execution layer. The work connected product quality, team practice and company direction.
Challenges
There was no established design culture, shared system or research process. Product decisions were often engineering-led, making it difficult to create a consistent experience or bring user evidence into company-level decisions.
Design Responsibility
I built the design function from first principles, including design standards, research operations, team structure, design reviews, a user advisory model and closer integration between design, product and engineering.


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