Case Studies
Experiment-led shopping optimisation across a global travel platform.
Hotels.com | Product Manager, Shopping Experience
Designing AI support for intensive care handover and clinical judgement.
NHS Clinical AI Platform | Product UX Lead
UXCoE leadership for a unified no-code experience across 20+ Data & AI interfaces.
Expedia Group | UXCoE Lead, Data & AI
Leading a full UX transformation as the organisation evolved from automation to AI.
ChatDaddy | Chief Experience Officer
Product UX for a clinician-endorsed AI healthcare assistant.
Dr.Baba | Product UX Lead
Making environmental data understandable enough for everyday action.
PurerAir | Product & UX Partner
Strengthening launch quality for a global fintech website relaunch.
FreedomPay | UX QA & Accessibility Partner
A 0 to 1 AI product designed, shipped and generating $400K ARR within two months.
BobChat | Product UX Lead